Gold Key Resorts
Described by Interval International as one of the "Top 25 Selling Vacation
Ownership Companies" in the world, Gold Key Resorts markets and sells
multi-purpose built timeshare properties. With four properties in its elite
portfolio, the company is strengthening its position as the major vacation
ownership developer and marketer in the Mid-Atlantic.
Gold Key Resorts is a fully integrated vacation ownership company. The Sales &
Marketing Division is highly sophisticated and includes two separate
departments, dedicated to generating the highest quality vacation ownership
prospect from both in as well as out of market. Regional Marketing, known for
its innovation and creativity, is equipped with a high-tech Call Center and is
staffed with trained Vacation Specialists ready to assist potential vacation
ownership prospects.
Regional Marketing has also developed innovated strategies around lead
generation and direct marketing along with dynamic web strategies focusing on
mini-vacation package sales. The two main websites maintained by Regional
Marketing include: goldkeyvacations.com and goldkeyresorts.com.
Resort Marketing specializes in market intelligence and partnerships that
maximize in market tours. The Virginia Beach Vacation Markets, an advanced
visitor information and ticket outlet, promote vacation experiences and have
consistently exceeded tour and sales projections year after year. Gold Key's
Resort Marketing Division contains an OPC and Concierge system that provides
potential timeshare buyers the details to make an informed decision to invest in
vacation ownership. The goal of this program is to continue to increase an
owner's trust and pride in their ownership and to offer products closely
designed to match the needs of the owners.