Mission and Core Values

Competition in the hospitality industry today is far too tough for companies without a true vision to succeed. Fortunately, Gold Key | PHR had a clear vision of its future even before the company closed its first deal back in 1989. The first-rate execution of that vision has elevated Gold Key | PHR into one of the fastest growing hotel management and vacation ownership companies in the country. So, does that mean our Vision and Mission is accomplished? No, we prefer to think of it as a Mission firmly on track, in position for even greater achievements in the years to come.

Our Vision
To be the leading hospitality company in select markets with integrated hotels and timeshare properties.

Our Mission

To exceed the expectations of our guests.

Have competent, focused, motivated, dedicated associates.

Properly use and maintain all assets.

To achieve planned profitability and predictable, sustainable earnings.

To attain continuous and planned growth.