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PHR Hotels and Resorts

Four Integrated Companies Focused On Performance

For more than 20 years, Gold Key | PHR has been the leader in developing, owning and operating resort communities, hotels, restaurants and associated businesses in Virginia Beach and the Outer Banks of North Carolina. Our properties consistently set the bar for excellence, earning accolades from guests, civic leaders, the industry and the investment community.

We are really four highly integrated companies:

  • Gold Key: Our time-share marketing and sales organization
  • Professional Hospitality Resources (PHR): Our resort and restaurant management company
  • Gold Key Resorts Development: Our development arm
  • Heritage Properties: Real Estate and Asset Company

In this high profile resort area, where competition for guests is intense, we strive to deliver superior guest experiences and commensurate business results. We think and act like owners because we are owners. With direct ownership of the majority of our hotel, time-share, and restaurant portfolio, our performance expectations mirror those of our investors. Sustainable growth and earnings depend on repeat business, so pleasing guests is our highest priority.

Our financial success is also the result of rigorous attention to operational performance, financial measurement and control, our highly experienced and motivated management team, and an agile approach to property selection and marketing. We have enjoyed exponential growth over the last decade and continue to meet aggressive year over year performance goals across our entire portfolio.

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