Gold Key Resorts, Professional Hospitality Resources, Inc., GoldKey|PHR and various other related corporate entities have a strong commitment to providing excellent service to all users of our web sites, including respecting their concerns about privacy. We understand that visitors to this website may have questions about whether and how this website collects and uses information. We have prepared this statement ("Statement") to inform you of the privacy principles that govern this website.

This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized the Statement by major processes and areas so that you can quickly link to the information of most interest to you.

At GoldKey|PHR, meeting your needs and expectations form the foundation of everything we do - including protecting your privacy.

If after reviewing this Statement, should you have any questions or privacy concerns please send an email to or send a letter to:

932 Laskin Road
Virginia Beach, Virginia 23451


This website does not collect personally identifiable information from your computer when you browse this website and request pages from our servers. This means that, unless you voluntarily and knowingly provide us with personally identifiable information, we will not know your name, your email address, or any other personally identifiable information. When you request a page from our website, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request, and other information that is provided in the HTTP header. We collect the HTTP request header information in order to make our website function correctly and provide you the functionality that you see on this website. We also use this information to better understand how visitors use our website and how we can better tune it, its contents and functionality to meet your needs.

Information We Collect and Its Uses

When we need to collect personally identifiable information from you to execute the requested transaction or provide you with a particular service, we will ask you to voluntarily supply us with the information we need. For example, if you would like to make a reservation at one of our hotels or resorts, we will ask you for information such as name, address, telephone number and email address to process your reservation. We will use your email address to send a confirmation and, if necessary, might use the other information to contact you for help in processing. On occasion, we use third parties to provide or confirm for us contact information about you given the information you provided to us directly. We would then use this information for market analysis and marketing purposes.

In addition, when you provide contact details for transaction requests such as scheduling an appointment or requesting a proposal, we will use the contact information to keep you updated about future offers or promotions unless you opt-out online or otherwise notify us.

We treat the information you provide to us as confidential information; it is, accordingly, subject to our company's security procedures and corporate policies regarding protection and use of confidential information. Because laws applicable to personal information vary by country, additional measures that vary depending on the applicable legal requirements may be put in place. Information is generally processed and stored in the United States.

Securing The Transmission and Storage of Information

We treat the information you provide to us as confidential information; it is, accordingly, subject to our company's security procedures and policies regarding protection and use of confidential information. When we ask you for credit card data, it is transferred over a Secured Sockets Layer (SSL) line, provided you are using a SSL enabled browser such as Microsoft Internet Explorer or Netscape Navigator. We also use SSL on other select pages where you would enter personally identifiable information. This ensures that your information is encrypted as it travels over the Internet. This secure mode is enabled before any such information is transmitted from your computer. You will know you are in secure mode when the padlock or key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from "http" to "https."

After information reaches GoldKey|PHR, it is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside of GoldKey|PHR. Because laws applicable to personal information vary by country, we may put in place additional measures that vary depending on the applicable legal requirements. Information collected on this site and covered by this privacy statement is generally processed and stored in the United States.

Disclosure of Information to Third Parties

GoldKey|PHR prohibits the sale or transfer of personal information to entities outside of the GoldKey|PHR and GoldKey|PHR family of companies for their use without your approval and giving you the opportunity to opt-out. GoldKey|PHR may share your personally identifiable information with affiliated companies that are directly or indirectly controlled by, or under common control of GoldKey|PHR. GoldKey|PHR may send personally identifiable information about you to non-affiliated companies that are not directly or indirectly controlled by us, or under our common control when we have your consent to share the information; need to share your information to provide the product or service you have requested or we need to send the information to companies who work on our behalf (e.g., mailhouses) to provide a product or service to you. These companies do not have any right to use the information we provide to them for any purpose beyond what is necessary to assist us.

Children's Privacy

This site is not intended for children and we do not knowingly solicit or collect personal information from children.


This website uses "cookie" technology. "Cookies" are encrypted strings of text that a Web site stores on a user's computer. This website requires the use of a cookie to keep information you enter on multiple pages together. This cookie is a GoldKey|PHR cookie and it is a "session" cookie that expires when you close your browser. We also use "persistent" cookies to measure usage of various pages on our website and to help us make our information more pertinent to your needs and easy for you to access. These persistent cookies are GoldKey|PHR cookies and will remain on your computer unless deleted by you. We do not use cookies to ascertain any personally identifiable information about you apart from what you voluntarily provide us in your dealings with GoldKey|PHR. You may set your browser to block cookies (consult the instructions for your particular browser on how to do this); although doing so may adversely affect your ability to perform certain transactions, use certain functionality, and access certain content on our website.

Sweepstakes & Offers

On occasion, we conduct sweepstakes or other offers that entitle site visitors to prizes, discounts, or specials. Each offer has it own terms and conditions. Certain personally identifiable information such as name and email address is generally required. We may use this information to send future communications about specials and offers.

Other Sites

These websites may contain links to select third party sites that may be of interest to you (e.g., reviews or directions). GoldKey|PHR is only responsible for the privacy statement and content of this website. We are not responsible for the privacy practices or the use of cookies on websites that you have accessed this website from and to the non GoldKey|PHR websites that you may access from this website.

Legal Issues

This is a United States website and is subject to United States law. GoldKey|PHR will disclose personal information without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to GoldKey|PHR owners, visitors, associates, or property (including this site), or to others. Laws related to personal identifiable information vary by country.

Affiliate Statement

GoldKey|PHR shares marketing lists within our corporate family. We take seriously the trust you place in us and will not under any circumstances sell, rent, trade or lease your personal information to others outside our companies.

Internet Privacy Statement Changes

In the future, we may need to change the privacy statement for our web sites. All changes will be made here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. This statement was last updated on (date).